{"id":2928,"date":"2019-03-30T22:13:53","date_gmt":"2019-03-31T02:13:53","guid":{"rendered":"https:\/\/www.customplushtoys.com\/?page_id=2928"},"modified":"2020-09-24T09:17:14","modified_gmt":"2020-09-24T13:17:14","slug":"chameleon","status":"publish","type":"page","link":"https:\/\/customplushtoys.com\/chameleon\/","title":{"rendered":"Chameleon"},"content":{"rendered":"
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″]<\/p>\n
<\/strong><\/span><\/p>\n <\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″]<\/p>\n I was approached by a marketing company whose client specialized in commercial flooring.\u00a0 It was the seamless type often used by hospitals.\u00a0 They were introducing 10 new colors for their next sales season, and wanted all of their resellers to learn about the new colors.\u00a0 A promotion was put together and I was contacted.\u00a0 In the past, I had made different coloured chameleons for this same flooring company since that was their mascot.\u00a0 Their message?\u00a0 That their product could blend effortlessly into any environment.\u00a0 This time though they wanted to send me 10 pieces of 2″ x 2″ flooring samples, one of each \n \n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.customplushtoys.com\/wp-content\/uploads\/2019\/03\/cham_blocks_lg.jpg” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″]<\/p>\n My suggestion was that I would scan each tile into the computer, print rolls of material to match the new flooring choices, and cut the chameleon out of those pieces.\u00a0 The trick was to make sure that each toy had at least one of the new colors on it.\u00a0 I made up sketches to represent what the real toy would look like.\u00a0 It gave the client an idea of what they could expect of the final product.\u00a0 I find that it is always best to maintain a steady chain of feedback from the customer so that they know what’s going on, and they know beforehand, what the next step will be.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.customplushtoys.com\/wp-content\/uploads\/2019\/03\/cham_sketch.jpg” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″]<\/p>\n Because the custom material was going to be costly if the first run of material wasn’t approved, I made up a sample using solid [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.customplushtoys.com\/wp-content\/uploads\/2019\/03\/cham_step_1_lg.jpg” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″]<\/p>\n Production was approved and the whole army of chameleons was underway.\u00a0 It was a great idea, and the customer was thrilled.\u00a0 It saved them thousands of dollars in handling and materials, and still delivered the message they wanted.\u00a0 I packaged each one in a triangle mailer box along with marketing materials.\u00a0 50,000 chameleons later, I shipped them off with breathing holes in each box, [toy chameleons need some fresh air too :)] to the [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” 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