Selling on Amazon

Read This First

Amazon has very strict and often inconsistent requirements when it comes to listing plush toys. These requirements go beyond standard international toy safety regulations — and they matter before we start production.

Here’s what you need to know:

Safety Testing: Why It Matters

All of our plush toys undergo rigorous safety testing so they can clear customs and meet international standards — whether for the U.S., Canada, UK, or the EU. But Amazon has its own internal approval system that doesn’t always follow a clear standard.

• In the past, we discovered Amazon only accepted results from one specific safety lab.

• That lab charges over twice the standard rate for identical safety tests.

• If you do not tell us you’re selling on Amazon, we will not use this lab due to the added cost.

Important Policy

If you plan to sell your plush toys on Amazon — now or in the future — you must notify us before we begin production.
This is your responsibility.

• Choosing the right lab must happen before we test your toy.

• If the wrong lab is used, Amazon may reject your listing.

• We cannot refund or redo safety tests retroactively.

Why Amazon Listings Still Sometimes Get Rejected

Even when we use the “Amazon-approved” lab, Amazon may still reject your listing without any explanation. This happens, and unfortunately, it’s out of everyone’s control.

However:

• Many of our clients succeed after resubmitting listings or tweaking product info.

• We’re here to help you troubleshoot and try again if this happens.

Best Practice

If you’re planning to test the waters on Amazon:

• Let us know upfront.

• Consider selling on Amazon from your second production run, after your toy has been approved elsewhere or has passed Amazon’s process once.

• Be open to some trial and error — it’s part of the game with Amazon.

We’re here to help guide you through it — but the earlier you involve us in your selling plans, the smoother the process will go.