Read This First
Selling Your Plush on Amazon
Amazon has its own approval system — one that doesn’t always follow the same rules as standard international toy safety. If Amazon is part of your plan, the most important thing you can do is tell us before we start production.
If Amazon is in your plan — now or later — tell us before production starts.
This is your responsibility. Once production begins, the safety lab is locked in. We can’t retroactively re-test your toys at a different lab, and we can’t refund tests already completed. The earliest possible heads-up is the difference between a smooth launch and a failed listing.
Why Amazon Is Different
Every toy we make passes rigorous third-party safety testing — CPSIA in the US, EN-71 in Europe, plus the certifications needed for Canada, the UK, and Australia. That’s how your toys clear customs and reach retail.
Amazon, however, has its own internal approval process. It doesn’t always match the international standards your toys already pass. In our experience, Amazon has periodically accepted results from only one specific safety lab — and that lab charges more than twice the standard rate for the same tests.
If you don’t tell us Amazon is in your plan, we won’t use the more expensive lab by default. Why would we? It would inflate your costs unnecessarily for a marketplace you may not be selling on. The only way we know to use it is if you tell us.
If the wrong lab is used:
- ×Amazon may reject your listing
- ×Safety tests cannot be redone retroactively
- ×Tests already paid for cannot be refunded
- ×Your launch on Amazon may need to wait for a future production run
Why Listings Sometimes Get Rejected Anyway
Even when we use the right lab, Amazon may still reject a listing. Sometimes there’s no explanation. It happens, and it’s out of everyone’s hands — ours, yours, and even the lab’s.
The good news: many of our clients succeed on a second attempt after resubmitting the listing or adjusting product details. Persistence works. We’re here to help you troubleshoot and try again.
Best Practices for an Amazon Launch
If you’re planning to test the waters on Amazon, here’s how to put yourself in the best position.
Tell us upfront
Before a Letter of Agreement is signed and production is ordered, mention Amazon. Even “maybe later” is enough information for us to plan around.
Consider a second-run launch
A common path: prove your toy on your own site, Etsy, or wholesale first. Then bring it to Amazon on your second production run, once you’ve learned what your customers actually want.
Stay flexible
Be open to a little trial and error. Some Amazon listings sail through; some need a resubmission or a tweak. We’ll help you iterate — that’s part of the game.
Planning to sell on Amazon?
Tell us early and we’ll route your safety testing through the right lab from day one.
