Marketing

Marketing is a complex topic. Often we’re asked if we can help get your toy idea “out there”. What does “out there” mean?

We cannot guarantee results but we can guarantee that we’ll put 25 years worth of marketing experience behind your toy idea and give you the best shot to get your toy noticed by your perfect customer. 

You having a clear target audience and “why” someone would care about your toy idea is critical to make this work. Before we accept your request for marketing we’ll walk you through some simple questions to determine if you’re ready. If you’re not ready, we’ll try to help you figure out your message and your target audience. 

 

Long Term Targeted Campaigns (ongoing)

A) Social Media Posts

Two times a week we’ll post to your Facebook and Instagram account with fun, inspirational and positive posts. Anytime you wish you can post events, offers and news about your product and it will be threaded in between our ongoing posts. 

Why this is important?

A steady stream of posts to your social media posts keeps your followers engaged and interested in your ideas. You may get busy doing other marketing or product creation and you’ll have a steady stream of posts to keep your followers happy. 

$89

(per month/cancel anytime)

B) Ongoing Bundle – Campaign 5 Below

You will get everything in Campaigns 1 to 4 below monthly. New ads will be created, new target audiences will be tested and the results will be reported to you. Please read through Campaigns 1-4 below and if you have any questions please don’t hesitate to ask. We cannot accept everyone for this marketing effort since the right message and product has to be in place which we can help with.

Why this is important?

Marketing is like pressing a gas pedal in a car. Press it once and the car will roll forward and glide to a stop. Hold the gas pedal down and the car will keep moving forward, gaining speed over time. 

$750

(per month/cancel anytime)

Short Term Targeted Campaigns (one to six weeks)

1) Social Media Likes and Follows

We’ll create a campaign to drive people to Like your Facebook page and Folllow your Instagram page. We will create a slide show type ad that will engage your audience and encourage them to Like and Follow.

Why this is important?

You can pay money to reach out to your perfect prospects every time but if you get them to Like and Follow they will see your posts automatically and free of charge after they’ve liked and followed your pages. This saves your ad budget to be spent on getting new followers and Likes.

 

$75

(one time purchase)

2) Social Media Brand Awareness

We’ll create a fun campaign to get your brand out there and established with your perfect audience. We suggest spending the least amount in this area as it will not have a direct call to action like “Buy Now” or “Follow Us”. It will inform your audience about your product and philosophy and we’ll retarget them later with a direct call to action. 

Why this is important?

A less pushy approach will appeal to a different section of your audience as opposed to a direct call to action. We will test the results against other forms of marketing if you choose to do so and see what works best for your brand, message and audience.  

$150

(one time purchase)

3) Social Media Email Signups

We’ve tested this method extensively for our clients and our own website. It is super powerful and you can expect to get email leads for approximately $1 – $4 which is very reasonable. We’ll have to test different methods but a popular one is to offer Free coloring pages of your character. The parent or guardian will have to enter their name and email address to get them giving you a direct way to email them in the future. We will create the campaign, the coloring pages (or other basic free download) and report the results. 

Why this is important?

The majority of people enter their main email address when signing up to Facebook. When the share is easily through Facebook it gives you a super powerful way to reach out to them in the future. When you get a new product, a new book or a new toy you can announce it to your email list and get immediate feedback. You can even get your fans involved in the creation of your next big hit. 

 

$375**

(one time purchase)
Price may be adjusted based on what works best for you – subject to your approval.

4) Social Media Product Sales

We will start with a very small ad spend to determine what your audience will respond to as far as placing orders for your toy and other products. As we get some success we can expand the campaign to reach a larger target audience. We’re having success with setting up separate “Flash Sale” pages that give deep discounts on your product but still leave you with a healthy profit. 

This service is not available on it’s own. We would require at lease one of the services above first to guage what will make your audience respond to your product. 

Why this is important?

Since this is the ultimate goal for making your product, someone exchanging money for it, this is an important step. It is important to test your messaging, audience and images with lesser commitments such as Likes and Follows first or this will most likely be a wasted excercise. 

$250

(one time purchase)

5) BUNDLE – Combine 1-4 Above

Bundle the four services immediately above and save. We’ll map out a step by step plan to roll each campaign out so that they work together. You’ll receive everything included in the above packages at a savings.

Why this is important?

Since this is the ultimate goal for making your product, someone exchanging money for it, this is an important step. It is important to test your messaging, audience and images with lesser commitments such as Likes and Follows first or this will most likely be a wasted excercise. 

$750

(one time purchase)

5) Google Adwords Test

When you advertise on Social Media like Facebook and Instagram you’re capturing a very large and specific audience. But did that audience go there to shop? You can get Followers and Likes to market to them later, but it can be difficult to drive sales right away on Social Media. If you have a specific application or target audience Google Adwords and/or Bing can be a great way to target an audience specificially looking for your type of product. They are probably wanting to learn about it (download free reports or watch a video) or they are ready to buy. If you purchase this package we’ll review what your goals are and how defined your target audience is first. If it’s not a good fit, we’ll tell you and refund this purchase or apply it to a more appropriate campaign. If we feel it’s a good fit we’ll work with you to craft the best ad we can to test the results. 

Why this is important?

Reaching an interested audience who is searching specifically for your type of product is an eye opening experience. Testing different phrases and keywords will show results in the statistics. 

$199

(one time purchase)

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Updated for you November 26, 2022