Read this before paying anyone

A Warning About Invention Help Companies

I’ve been getting calls for years from inventors who paid $10,000 to $20,000 to a so-called “invention help” company — and walked away with a generic report and a meaningless patent pending number. Here’s what they got, what it’s actually worth, and how to protect yourself.

The opinions expressed here represent my own personal views and not those of my company, Binkley Toys Inc.

The Same Story, Over and Over

The call goes the same way every time. An inventor has paid for services from an invention help-type company, and now they’re trying to find a manufacturer. They tell me what they have in their hands: a generic report, and a patent pending file number.

That’s it.

The information sounds good when you hear it pitched. But there are holes in the logic, and the cost is enormous. Those people are getting ripped off.

What they paid
$10,000–$20,000
What it’s actually worth
~$1,500
1

The Reports Are Useless

I’ve received reports from many of these clients. They were all the same. The first page was different because it had a bad sketch of the inventor’s idea. The rest of the report? Poor information — and some of it was factually wrong.

One example: every report I’ve seen states that the toys should comply with standards set by the JPMA (Juvenile Products Manufacturers Association). Being in the toy industry for 30 years, I figured I should know about this. I didn’t. So I called them.

I asked if they certify toys. Their answer: no. They don’t.

What JPMA actually covers

JPMA certifies juvenile products like:

· Bath seats & tubs
· Bassinets & cradles
· Booster seats
· Strollers
· Changing tables
· Cribs
· Gates & enclosures
· High chairs
· Infant swings
· Play yards
· Toddler beds
· Walkers

Not toys. Not plush.

What plush toys actually need to comply with: CPSIA (USA), EN-71 (Europe), and equivalent regional standards around the world. Telling an inventor to comply with JPMA isn’t just inaccurate — it’s negligent. If a company doesn’t know that much about the toy industry, how can they charge huge fees to be your expert?

The reports also had typos, misspellings, and poor grammar. They listed every imaginable sales channel as a “target market” — including infomercials, which cost $25,000 to $250,000 to produce before air time. No analysis of which channels suited which products. No analysis of which age groups suited which markets. Just lists. For $6,000 to $18,000.

2

The “Patent Pending” Is Almost Worthless

Invention help companies push inventors into “getting a patent.” Here’s the problem most inventors don’t learn until they’ve paid:

You cannot patent the look of a toy.

I’ve discussed this with many lawyers. A toy patent must cover a very specific, unique mechanical function — or a unique manufacturing method. For example, one toy patent I came across covered a specific physical method for closing the stuffing hole. That one tiny technique was patentable. The whole toy was not.

Anyone can get a provisional patent for $125 to $250. But within twelve months, you have to apply for a full patent, which costs around $20,000. And most full patent applications for whole stuffed toys are denied — because you can’t patent what a toy looks like. You’d need to identify a very specific, unique part of the toy that’s never been made before.

If you’re not going to spend the tens of thousands for a full patent, and the toy probably won’t qualify anyway, why pay anyone for a provisional patent at all? It buys you nothing.

3

The “We’ll Pitch to Buyers” Claim

These companies tell inventors they’ll “market your idea to potential buyers.” For years I received their emails and faxes — because apparently I’m one of the buyers on their list.

I don’t buy people’s ideas. I never have, and I probably never will.

If their list of supposedly serious buyers is the kind of list I keep landing on, it’s a bad list.

The sketches and “virtual prototypes” (just computer-generated images) on the reports I’ve seen weren’t very good. Proportions were off. The toys looked stiff. I was told the virtual prototypes took many months. I’ve been working with artists and graphics people for over two decades — if we ever took more than a week to get sketches back to a client, we’d be out of business.

What You Should Actually Pay

I believe in paying for knowledge and expertise — I pay for my own business education every year. Here’s what I’d expect to pay if I were the inventor.

Artwork

$400–$800

Sketches, revisions, color sketch, and color sketch revisions. Depends on complexity. The examples I’ve seen from invention help companies looked like $100-or-less work.

Provisional Patent (only if you’d qualify for a full one)

$125–$250

Search fees are around $120; full patent fees are about $650, plus lawyer fees on top. If your toy doesn’t qualify for a full patent, skip the provisional — it expires in 12 months and gives you nothing.

Copyright

$35–$65

Copyright is automatic and free if witnessed by another person. To register with the US Government it’s $35; in Canada $50–$65. Just Google “government copyright office <your country>.”

Marketing Help

Skeptical

If someone genuinely had the contacts to present your idea to serious buyers, they’d want $100,000+ — usually a percentage of sales. Anyone offering it as a flat upfront fee for a few thousand dollars: be very careful. Nobody believes in your product more than you do, so the cheapest way to market it is to do it yourself.

Total budget

Up to $1,500

For artwork, copyright, and a provisional patent if needed.

How to Vet Any Company Before You Pay

There may be invention help companies out there that genuinely deliver value. If you’re considering one, do these three things first.

1

Google their name plus “scam”

Search “[company name] scam” and “[company name] problems.” Almost every company has some complaints — that’s normal. You’re looking for whether there’s an overwhelming number, or a pattern.

2

Check their BBB rating

Look for an A+ or at least an A rating. Read why complaints were filed. One or two complaints is normal (they roll off after 36 months). Fourteen complaints is a serious warning sign.

3

Ask for references — and call them

Talk to a few past clients. Hear their actual stories. It’s hard to be 100% sure references aren’t coached, but your gut will pick up on the things that don’t add up.

I hope this page is helpful and prevents more people from getting ripped off.

— Rob Bishop, Custom Plush Toys

Skip the middlemen. Talk to a real manufacturer.

If you have a toy idea and you’re ready to make it real, you don’t need a $15,000 report. You need a manufacturer who’ll tell you the truth.

Cookies, real quick.

We use essential cookies to make the site work. Optional ones help us understand traffic and reach the right people. Your call. Read more.