We've been making unique custom plush toys and more for over 30 years.
For companies who need a branded product that reflects well on them. For inventors who are building the next big thing. CPSIA, EN71 & AS/NZS compliant. Shipped to 38 countries. And we will never use your idea to compete with you.
Character Design
From sketch, idea, or AI reference — we make it manufacturable
Product Creation
Plush toys, mascots, books, PVC figurines — made from scratch
Promotion
Custom packaging, websites, and trade show logistics handled
Manage & Scale
Warehousing in 4 regions — we store, pick, pack, and ship for you
What best describes you?
Two types of clients. Same pricing. Same exceptional service. Which one sounds like you?
Your toy is part of something bigger — a trade show, a campaign, a gift-with-purchase.
It needs to be on time, on brand, and bulletproof on safety compliance.
- ✓ You have a deadline that can't move
- ✓ Your legal team will want documentation
- ✓ You need it shipped to multiple locations worldwide
Your toy is the product. Maybe it's a character from your book. Maybe it's an idea you've had for years.
Either way, you've never done this before — and you need a partner who won't let you fail quietly.
- ✓ You want to protect your idea
- ✓ You're not sure what's actually possible
- ✓ You need someone who will tell you the truth
Not sure which fits you? Start with a quote and we'll figure it out together →
One partner. The full picture.
Pick one service or build the whole thing. Most clients end up using more than they expected.
Three things that have never changed in 30 years.
You will always know what is happening.
Review after review says "I always knew what was happening." Our clients who come from our competition are relieved when they have weekly updates and always know the next step. Not ghosting and silence.
Safety First
Toy safety compliance — CPSIA in the US, EN71 in Europe, AS/NZS in Australia & New Zealand — is not optional and not something to skip. It's complex, ever changing, and it's the law.
30 Year Proven System
Every year for 30 years we've made our systems better to get complex, multi-step projects completed on time.
From our portfolio
Millions of toys to 38 countries around the World.
Before you reach out — a few things worth knowing.
The clients who have the smoothest experience are the ones who understood these things first.
Why it takes months, not weeks
Custom plush is not a promotional product. Every toy we make has never existed before. Here's what the real timeline looks like — and why competitors who promise 10 weeks rarely deliver.
Read the honest timeline →What "CPSIA compliant" actually means
A factory saying "yes" is not the same as documentation, testing, and a Children's Product Certificate. Here's what the full compliance process looks like — and what you're exposed to when it's skipped.
See what's included →The AI image problem
AI generates plush toys no human hands can sew. We'll tell you what's actually manufacturable — and work with you to get from your reference image to something real.
How the design stage works →What our clients say
5.0 (27 reviews)"Binkley Toys gets my highest recommendation! We approached the team with a children's book idea that needed an accompanying plush toy. I researched many companies online and came across Rob and staff, loved their website and decided to give them a call. I was surprised when the owner answered my call personally on a Monday morning and spoke with me for 10-15 minutes about my project. I was sold. Within 10 months, they helped us produce a product in the form of an illustrated book and custom plush toy that far exceeded our expectations and wildest dreams! The product has been recently released and has been a hit. People love the product as much as we do, and we are so grateful to the Binkley Toy team for making that happen. We worked with Joanna as our project manager and she has been remarkable! She coordinated the project from start to finish, updating us on at least a weekly basis (multiple times per week at certain points), and facilitated the step by step process of editing both our plush toy prototype and book. She was a pleasure to work with! We can not give Jonna enough praise for helping us bring our vision for a product to the market. She is just amazing! Again, Binkley toys garners my highest recommendation."
"I am very pleased and impressed with the quality of the plush toy products, the professionalism of my account manager Joanna, and the attention to detail throughout my project. I felt comfortable, and I truly appreciated the impeccable follow-up and follow through to keep me informed of the status until the completion of the project. A special thanks to the owner Rob for opening the way for me to realize my goal. I highly recommend Binkley Toys Inc…satisfaction guaranteed!"
"Outstanding Experience with Joanna Seymour! I had the pleasure of working with Joanna Seymour, Senior Project Manager at Binkley Custom Products, and she was exceptional from start to finish. She followed the project closely from the very beginning, providing consistent updates and ensuring everything stayed on track through to delivery. Not only was the process seamless, but the product quality was superb—a true testament to the dedication and craftsmanship of Binkley Custom Products. Joanna’s professionalism, attention to detail, and commitment to excellence made this a fantastic experience. Highly recommend working with Joanna and her team!"
Ready to turn your idea, mascot or character into a plush toy?
Get a Quote →Most clients have never done this before. The quote form takes 5 minutes and there's no obligation.
We'll tell you honestly what's possible.
